Whatever Happened To Eat Your Flowers After Shark Tank?
By William Rodriguez
Eat Your Flowers took off thanks to Loria Stern's viral posts, and the sweet treats still attract plenty of attention online. As of this writing, the Eat Your Flowers Instagram account has over 20,000 followers, and Stern's own account has an impressive 253,000 followers.
Eat Your Flowers offers more than the typical slate of sweets. The website sells decorative pre-pressed flowers, seed mix packets, a wooden press kit, and merch. The store's pantry section also offers "Flowerfetti" sprinkles, petal-flecked salt, granola, and botanical-infused sugar cubes meant to add a floral lift to cocktails and other refreshments. Moreover, the website advertises Stern's online cooking classes, which start at $75, while speciality cakes start at $500, and catering services at $4,000.
Despite the premium pricing (a dozen shortbread cookies sell for $52.50), Eat Your Flowers has still maintained a devoted following. The company's Etsy account is flush with five-star reviews. "I got these as a gift for my mother and she was blown away with the quality and the taste!" wrote one user. "She said they were almost too pretty to eat and then ate the whole batch in two days." Another added, "Absolutely stunning with clear instructions on how to preserve for a later date!"
Tastemakers have endorsed Eat Your Flowers as well. In November, the company earned the approval of Nancy Silverton, the James Beard Award-winning chef who is known for her acclaimed pizza and bread.
