What Song Is Playing In Kia's Emotional Super Bowl Commercial?
By Emily Bell
As has become relatively standard for brands airing commercials during the big game, Kia premiered its Super Bowl ad online a few days before kickoff. Around the same time the commercial dropped, Ad Age published a piece about its creation.
"Our goal is to inspire the world's biggest audience with a Super Bowl experience that evokes that emotion felt when creating something incredible from power; with the hope it motivates them to bring their own power to life," said David Angelo, founder of the advertising agency David&Goliath. Incorporating Cat Power and Coldplay's song "Wish I Was Here," then, is part of how Angelo and his team at David&Goliath aimed to achieve this goal, pairing a heartstring-tugging story with emotional music.
The Ad Age piece also revealed that the commercial's young figure skating star is not a trained actor but a student at a performing arts school in Toronto who landed the part in an audition that spanned 26 cities. Choreographing her routine was Toronto-born professional figure skater Elizabeth Putnam.
Even though the spot is only just about a minute in length, from an extensive search for its star to its use of a popular licensed song, the team behind the commercial seems to have made a genuine effort to create something more substantial than a typical advertisement.
