Who Is The Strong Man In GEICO's World's Strongest Man Commercial?
By Emily Bell
Martins Licis is a dual-citizen of the United States and Latvia. The strongman was introduced to weight training and heavy lifting at a very early age; at only 9 years old, he started training by lifting stones on his family's Latvian farm, and when he turned 18, Licis started competing professionally. Licis participated in numerous weightlifting contests, including The World's Strongest Man, Ultimate Strongman, and the Arnold Strongman Classic. Usually, he represented the United States, but during the 2017 Ultimate Strongman Summermania, Licis lifted for Latvia. As for his record, it speaks for himself. After all, you don't earn the title "World's Strongest Man" just by competing in the competition.
In 2017 and 2018, Licis placed fourth in the World's Strongest Man, and in 2019, he won the coveted first place, (via BarBend). He also placed first in the 2017 Ultimate Strongman. Furthermore, Licis earned second and third place in the 2019 and 2020 Arnold Strongman Classics, respectively. Clearly, Martins Licis deserves his title.
