Whatever Happened To Super Coffee After Shark Tank?
By William Rodriguez
Jordan, Jake, and Jim DeCicco enter the "Shark Tank" studio, hoping to secure a $500,000 investment in exchange for 4.5% equity in their business. Both they and the Sharks know this is a big ask — at that point, their sales had totaled $400,000, and they suspected a total revenue of just over $2 million by that year's end. Of course, even that projection would fall well below the roughly $10 million valuation that led them to their desired investment.
Rohan Oza quickly singles out this discrepancy, while Robert Herjavec backs out immediately in response to the drink's taste. Meanwhile, Barbara Corcoran recalls investing in two beverage companies in the past and losing money each time. It's ultimately the taste, however, that prompts her to decline as well. Mark Cuban rejects their pitch after that, not liking the odds of a new entrant into the beverage industry. Finally, their self-valuation loses Lori Greiner before Oza backs out definitively.
The DeCiccos leave "Shark Tank" empty-handed. Fortunately for the business, its fruitless appearance kicked off what turned out to be a positive trajectory.
