Whatever Happened To Squatty Potty After Shark Tank?
By Mia Tucker
Bobby and Judy Edwards appeared in Season 6 of "Shark Tank" with the goal of getting a $350,000 investment for 10% of their toilet assistance product, the Squatty Potty. With strong sales, proven growth, and an earnest mission to improve lives, it's no surprise that the sharks found the team impressive.
During Bobby and Judy's appearance, the sharks are curious about their sales. By this point, they have already earned $2.7 million and have their eyes set on reaching $7 million by year's end, surpassing Kevin O'Leary's prediction that they'd only hit $4 million. Additionally, by selling the Squatty Potty for $25 and only producing them for $4.50, they boast 80% profit margins. Despite this, they still don't make very much in profit due to customer acquisition costs brought on by having to educate the public on their product. By bringing a shark on board, they hope to get the Squatty Potty certified by the FDA so it can be seen as a legitimate medical device for those who need it. On top of that, they are only selling online and need a shark's help to get it out to the retail market.
Some of the sharks are wary. Robert Herjavec isn't a fan of the idea while Barbara Corcoran doesn't trust Bobby very much. O'Leary needs 10% for the $350,000 and Lori Greiner makes the same offer. While initially hesitant to give up that much equity, Bobby eventually takes Lori's deal. Safe to say, they made the right choice.
