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Gyrating grannies, megastars and a topless 'Lady Godiva' on a white horse... amazing pictures reveal what went on inside New York's exclusive Studio 54 nightclub in its '70s heyday

By Rachel Davis

IN its heyday, Studio 54 was the hangout of seventies superstars, including Mick Jagger, Rod Stewart and pop art king Andy Warhol.

The New York club was famed for its hedonistic clientele with drag queens and naked girls mixing freely with the stars – and an “anything goes” attitude.

 Rolling Stones star Mick Jagger and wife Bianca pictured at the club in February 1977

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Rolling Stones star Mick Jagger and wife Bianca pictured at the club in February 1977Credit: Getty - Contributor

In 1978, a year after it was converted from a theatre to a nightclub, owners Steve Rubell and partner Ian Shragel had raked in £5.5 million and boasted that “only the Mafia made more money.”

At the height of its fame, Bianca Jagger famously rode a white horse through the club to celebrate her 30th birthday and, for his birthday, Andy Warhol was presented with a bucket full of dollar bills.

To get into the exclusive nightspot you had first to get past Steve, who guarded the door every night and frequently sent people home to change or told them “you're ugly, you're not coming in.”

But he lavished the famous faces with treats and gifts to make sure they kept coming back.

The doors finally closed on in December 1979, 33 months after opening, when the club was raided by tax officials and bags full of money were found hidden around the building.

A final party and prison send-off was held in February 1980, with Diana Ross serenading Steve and Ian, watched by club regulars including Richard Gere, Jack Nicholson, Sylvester Stallone and Gia Carangi.

 A model pulls a Lady Godiva stunt by arriving at the club on a white horse

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A model pulls a Lady Godiva stunt by arriving at the club on a white horseCredit: Getty
 Rod Stewart and Alana Hamilton hang out with owner Steve Rubell at the club

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Rod Stewart and Alana Hamilton hang out with owner Steve Rubell at the clubCredit: Getty - Contributor
 Superstar Michael Jackson and Aerosmith singer Steven Tyler soak up the atmosphere

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Superstar Michael Jackson and Aerosmith singer Steven Tyler soak up the atmosphereCredit: Getty - Contributor
 Cher makes an entrance at the club in 1977

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Cher makes an entrance at the club in 1977Credit: Getty - Contributor

The owners were jailed and sold the building to Mark Fleischman, who reopened the club in 1981.

But it never again reached the iconic status of the 1977-79 era.

Ian Shrager has recently opened a "hotel of the future", where guests do their own check-in and collect their own room service.

 Bianca Jagger feeds cake to husband Mick on her birthday

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Bianca Jagger feeds cake to husband Mick on her birthdayCredit: Getty
 Rocky star Sylvester Stallone and Joyce Ingalls at Studio 54 in 1978

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Rocky star Sylvester Stallone and Joyce Ingalls at Studio 54 in 1978Credit: Getty - Contributor
 A dancer in feather headset mixes at the club in the seventies heyday

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A dancer in feather headset mixes at the club in the seventies heyday
 A New Year's Eve party at Studio 54 with stars including Bianca Jagger, Jack Haley Jr. and wife Liza Minnelli and Andy Warhol

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A New Year's Eve party at Studio 54 with stars including Bianca Jagger, Jack Haley Jr. and wife Liza Minnelli and Andy WarholCredit: Time & Life Pictures - Getty
 Good looks and fame may have been the best ticket in but grannies could have a great time too

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Good looks and fame may have been the best ticket in but grannies could have a great time tooCredit: Getty - Contributor

MOST READ IN LIVING

 Fleur Thiemeyer and Elton John at a Grease party at the club in 1978

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Fleur Thiemeyer and Elton John at a Grease party at the club in 1978Credit: This content is subject to copyright.
 Robin Williams dancing with wife Valerie and have some fun with Santa Claus at Studio 54 in 1979

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Robin Williams dancing with wife Valerie and have some fun with Santa Claus at Studio 54 in 1979Credit: Getty - Contributor
 The Exorcist star Linda Blair makes a trunk call with a large pal

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The Exorcist star Linda Blair makes a trunk call with a large palCredit: Getty
 There was never a dull moment with wacky performer Grace Jones around

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There was never a dull moment with wacky performer Grace Jones aroundCredit: Getty - Contributor
 This man has dressed as a baby for the Halloween party while his companion has hardly dressed at all

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This man has dressed as a baby for the Halloween party while his companion has hardly dressed at allCredit: Getty - Contributor
 Naturally the beefy barmen didn't wear shirts to serve the drinks

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Naturally the beefy barmen didn't wear shirts to serve the drinksCredit: Patrick McMullan
 Raunchy displays from half-naked women were par for the course

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Raunchy displays from half-naked women were par for the course
 Sonny and Cher hit the dance floor at their favourite hangout

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Sonny and Cher hit the dance floor at their favourite hangoutCredit: Getty - Contributor
 There was plenty of room to flop if you fancied a lie down

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There was plenty of room to flop if you fancied a lie downCredit: Getty - Contributor
 Kate Harrington, Truman Capote and Gloria Swanson have a good night in 1978

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Kate Harrington, Truman Capote and Gloria Swanson have a good night in 1978
 DJ Richie Kaczor and club owner Steve Rubell in the D.J. Booth of Studio 54 in New York City in 1977

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DJ Richie Kaczor and club owner Steve Rubell in the D.J. Booth of Studio 54 in New York City in 1977Credit: Premium Archive - Getty
 Clothing was optional at the club where anything goes

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Clothing was optional at the club where anything goesCredit: Getty
 Drugs were an inevitable part of the scene, with laughing gas among the highs passed around

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Drugs were an inevitable part of the scene, with laughing gas among the highs passed aroundCredit: Getty - Contributor
 Farah Fawcett and Ryan O'Neal boogie in 1978

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Farah Fawcett and Ryan O'Neal boogie in 1978Credit: Getty - Contributor
 A man dressed as a gold statue at the reopening of the club in 1981

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A man dressed as a gold statue at the reopening of the club in 1981Credit: Getty - Contributor